September 24, 2004
Why Ben and Jerry's Sucks
So while in London I noticed that they had Ben and Jerry's. No big deal.
Then I took a closer look...they had a flavor called Carmel Chew Chew...which is extremely similar to Tripple Caramel Chunck.
Tripple Caramel Chunk is my favorite flavor...and it is retired. Over here we have shitty flavors like Vanilla for a change, Coffee for a change, and Chocolate for a change.
That change is destroying my brand experience and the brand in my mind...eventually the corporate profits will dip...then perhaps they will see what they are doing to their brand...for a change.Posted at September 24, 2004 7:16 PM